Strong foundations = a stable platform to springboard your brand strategy and communications.
We’re enjoying getting back to basics, and diving into our clients biz-nesses [and some really fab brands]. Brands that are rich in heritage and with solid positioning, and others that we’re able to shape and shift based on how the biz-ness has grown and transitioned over time.
Establishing your brand strategy and building your foundation first-up allows you to ask key questions and understand your audience more closely [it’s like building a house really #whiskktribe, foundations first].
A brand strategy is all about shaping a stellar brand story to establish presence and appeal, creating a long-term plan for developing a successful brand, to deliver on your biz-ness goals.
Whilst the visual expression is important, the foundations need to be articulated before you tackle your logo. Thinking of your brand as a human makes this easy to breakdown, we want to know what’s within vs. just what colour your jumper is.
A brand strategy framework helps to guide you on your brand strategy journey. There are a number of fundamentals you should consider and explore.
- 1Uncovering your vision and mission are key to understanding why you exist and why you do what you do.
- 2Your brand principles shape how you behave and influence your personality and brand attributes. What human traits or values are common threads?
- 3All wrapped up in your point of difference and your brand purpose. Your purpose underpins everything about your brand. And your point of difference is how you can stand out, what makes your biz-ness different?
- 4Importantly, how does this resonate with your target audience? Let’s take this back a step, who are your potential customers and how do they behave [what do they believe], marrying these elements correctly to drive sustainable biz results is where the rubber hits the road
All of these elements combined help to establish and shape your brand story.
Not sure where to start?
We love nothing more than shaping a killer brand story. We can help you create a clear brand framework and set the right building blocks in motion.
A little brand mix goodness is where we’d start to shape your foundations. We’re only a click away if this sounds like you.