As we dust ourselves off from the year that was, it’s hard not to feel a little hazy.
If 2021 taught us anything, it’s to be nothing but prepared.
Finding the right balance of how we interact on our socials and break away from the noise is becoming an every day challenge.
It should be a place where we can connect with loved ones, brands we care about, while we interact with a whole new type of world.
We’ve been helping our clients navigate where they should best focus their energy and marketing on through listening, responding and shaping their brands.
It’s hard to predict and plan where the next 12 months will lead us. One thing is clear, what consumers expect from biz-nesses is changing.
Where should biz-nesses be focusing their energy?
Creating goodwill and purpose-driven missions from brands. Sounds a little deep, but the need for brands to align with their audiences attitudes, do more good and become more community minded is real.
Purpose driven marketing, and building meaningful connections beyond just product and service, isn’t a new concept [we live and breath this].
At whiskk, it still remains key to striking a cord with how we foster relationships and approach all things brand building.
What does your audience really buy into?
Your audience don't just buy a product or service; they buy into an idea.
By standing for something meaningful, you can speak to your audiences' hearts and minds.
Creating real connections and experiences will out live the lifespan of any advertising campaign or sales / product push.
Across the globe, we’ve seen some promising results in competitive categories with a more purpose-driven approach to marketing, one that effectively grows a loyal online audience.
Leading with purpose is the anchor that brings biz-ness and community together. Your brand must first establish a shared value with your audience for this to really take shape.
We can help you with this by better understanding what drives your audience on a deeper, more emotional level.
At whiskk, we offer a twist on traditional marketing, one that’s focused on strategy, ideation and customer insight.
We can help you uncover the power purpose led marketing, one that will inspire connection and forge a clear path for whatever 2022 brings your way, now is the time to #giveitawhiskk.